Concita Thomas
I can describe working with Felicia with one word: relieved. I was immediately set at ease by her style of communication, professionalism, responsiveness, and confidence in her ability to execute what I wanted.
Concita Thomas
Food and Fitness Strategist
Earning Like a Business: A Complete Brand Makeover for Concita Thomas
Concita Thomas is a food and fitness strategist who helps women over 40 lose weight sustainably, with easy-to-stick-to strategies that deliver lasting results without disrupting their lives.
Her expertise was never in question. Her presentation was. Her brand visuals were built in PowerPoint, her website did not communicate the value of her work, and the sales page for her signature group coaching program and her membership site, Great Shape Fit Club, were not converting the people who found her. As she put it later: when we show up looking like a hobby, it can keep us stuck earning like hobbies.
Challenge & Solution
Concita needed a complete brand makeover that touched everything a client would see, from the first social post to the inside of her membership, and she needed the process to feel safe rather than overwhelming.
Brand identity. We built a cohesive identity that represented her professional and approachable style, with colors, type, and graphics chosen to send the right message to the women she serves.
Website redesign. Her site was fully overhauled with a polished layout and purpose-built graphics, structured to be easy to navigate and clear about who she helps and how.
Sales page optimization. The sales page for her group coaching program was reworked in the details that matter: how the value is communicated, how hesitations are answered, and how the page looks and functions on the way to the buy button.
Membership site redesign. Great Shape Fit Club was rebuilt to be user-friendly and cohesive with the brand, with a better onboarding experience and automated member communications.
Strategy first. Every decision started with Concita’s business goals and audience, so the visuals and the function of each page translated her essence rather than decorating it.
Final Result
Concita came out of the project with a brand and website that finally matched her expertise, and the difference showed in her numbers. Her content started getting shared more, her website traffic grew, and the professional presentation lifted opt-in rates and sign-ups because visitors felt confident engaging with her.
The redesigned sales page changed how people bought: less hesitation and fewer questions before purchasing, which made the buying decision smoother for her clients and easier for her. She described the experience as feeling relieved from start to finish, involved and assured at every step, and, in her words, trading website shame for website pride.
Category:
Services:
Funnel Design, Membership & Course Platform, Systems Setup and Automation, Visual Direction, Website Design
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Client:
Concita Thomas
In Her Words
I can describe working with Felicia with one word: relieved! Taking on a total overhaul of your brand can be overwhelming and scary. There are so many parts to consider and most of all you really want everything about the brand to speak to who you are and how you serve. I was immediately set at ease by Felicia’s style of communication, professionalism, responsiveness, and confidence in her ability to execute what I wanted.
If you want to earn like a business, you have to look like a business. When we show up looking like a hobby, it can keep us stuck earning like hobbies. I didn’t have website shame before the rebrand, but I definitely had website pride after.
Concita Thomas
Food and Fitness Strategist
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