Courtney Rowsell
Within the first two hours, I converted a new coaching client. Then, within four hours I had two speaking engagements, and it had been six months since my last speaking engagement.
Courtney Rowsell
Wellness Coach
From a Website That Felt Stagnant to Two Speaking Engagements in Four Hours
Courtney Rowsell is a wellness professional with more than 16 years of experience helping clients reach their health and fitness goals through personalized coaching, signature programs, and a membership community.
Her expertise had matured well past her online presence. The website was dated and visually flat, the sales page for her signature programs was not converting, and the membership site her community logged into every week felt disconnected from the business she had built. None of it reflected how far she had come, and she knew it.
Challenge & Solution
Courtney needed more than a fresh coat of paint. She needed a brand and a set of connected pages that would make the right first impression, sell her programs, and give her members a better experience, without a long, draining process on her end.
Brand identity. We rebuilt her visual identity around the maturity and professionalism of her work: colors, type, and graphics chosen to match the level she was operating at and to carry across every page.
Website redesign. Her site was overhauled from the ground up with a polished layout, purpose-built graphics, and a structure that makes her services and programs easy to find and easy to trust.
Sales funnels and membership site. The sales page for her signature programs was redesigned to convert, and her community site was rebuilt to be cohesive with the brand and simpler for members to use. Onboarding was improved and member communications were automated, so the experience felt consistent from first visit to active member.
A process built for a busy owner. Every step started with understanding Courtney’s goals and audience, and every ask was clear and specific, so she could keep running her business while the work moved forward.
Final Result
Courtney launched a brand and website she was proud to share, and her audience noticed immediately. In her words, the feedback was that it looked “all grown up.” Within the first two hours of announcing the new site she signed a new coaching client, and within four hours she had booked two speaking engagements, her first in six months.
Behind the scenes, the redesigned funnels and membership site improved the member experience and retention, and the automated communications took administrative work off her plate so she could spend her time with her community instead of her inbox.
Category:
Services:
Funnel Design, Membership & Course Platform, Systems Setup and Automation, Visual Direction, Website Design
Software:
Client:
Courtney Rowsell
In Her Words
The results of my brand reveal and website launch have been incredible. When I posted that the site was live, the feedback from my customers and followers was that they were so impressed. In terms of actual tangible results, within the first two hours, I converted a new coaching client. Then, within four hours I had two speaking engagements, and it had been six months since my last speaking engagement.
If you’re struggling to make an impact, to have the presence and really feel that you’re putting your best self out there, that you feel best represents your offering, who you are, and what you bring to the world, then Swanked can do that for you.
Courtney Rowsell
Wellness Coach
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