BossBabe
By the end of the project, she was able to produce a beautifully designed product logo and brand new funnel page for our Insta Influence Kit.
BossBabe
Online Community for Ambitious Women
A Two-Day Sales Page Makeover That Converted Cold Traffic at 30%
BossBabe is a leading online community and platform for ambitious women, known for its courses, membership programs, and actionable resources that help female entrepreneurs build businesses and lives on their own terms.
They needed a sales page for the Insta Influence Kit, a low-ticket offer aimed at cold traffic, on a tight deadline. The page had one job: offset ad spend while continuing to grow the email list, which meant it had to convert people who had never heard of the product and had arrived from an ad.
Challenge & Solution
A low-ticket offer to cold traffic leaves no room for a page that merely looks good. Every section has to earn the next scroll, communicate value fast, and make the purchase feel obvious, and this one had to be ready in days, not weeks.
A two-day funnel makeover. We designed and built the sales page in a two-day sprint, using a funnel format proven to convert across industries and tailoring it to the Insta Influence Kit: a clear promise up top, the value laid out plainly, objections handled on the page, and a frictionless path to checkout.
Product branding. The kit got its own product logo and visual treatment so it felt like a real product, consistent with the BossBabe brand but distinct enough to stand on its own in an ad feed.
Built for the traffic it would get. Because the page would be seen by cold audiences on mobile, it was kept fast, scannable, and visually consistent with the ads sending people to it.
Final Result
The new Insta Influence Kit sales page converted cold traffic at 30%, well beyond what a low-ticket page to a cold audience is expected to do. The funnel did more than offset ad spend: it generated multiple six figures in revenue while adding new subscribers to the BossBabe list with every sale.
The quick turnaround and the results reinforced BossBabe’s confidence that a high-impact page can be delivered on a deadline without cutting corners.
In Their Words
Felicia was an absolute pleasure! She took the time to understand what our needs were for our recent marketing campaign. During our time working together, Felicia was responsive, professional, and paid attention to detail. By the end of the project, she was able to produce a beautifully designed product logo and brand new funnel page for our Insta Influence Kit.
BossBabe
Online Community for Ambitious Women
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