Vanessa Lau

Testimonial

After having a very successful webinar funnel for my offer, I knew it was time for a fresh, updated design. My brand has matured over the years and I wanted a design that reflected my growth. I absolutely loved working with Felicia. She was very responsive and turned around the project fast. Even from the first draft, she delivered beautifully designed landing pages that converted and a gorgeous logo for my newsletter that complimented my brand. I highly recommend working with Felicia.

Instagram & YouTube Expert

Funnel Redesign for a Webinar Launch & Newsletter Funnel

Vanessa Lau is a prominent business coach and content creator, known for her expertise in helping entrepreneurs grow their online presence and monetize their influence. Her business primarily focuses on delivering high-quality webinars, coaching programs, and online courses aimed at empowering aspiring influencers and entrepreneurs.

Challenge & Solution

Vanessa needed a new design for her webinar registration page to boost conversions and reflect her brand’s professionalism. Additionally, she wanted to implement a newsletter funnel to nurture leads and maintain engagement with her audience.

Webinar Funnel: We decided to build Vanessa’s webinar registration page on WordPress to utilize its superior design flexibility. This approach allowed us to create a visually appealing, highly functional, and user-friendly page tailored specifically to Vanessa’s brand and audience. The customized WordPress design enabled more effective integration of her branding elements and provided an optimal user experience.

Newsletter Funnel: To complement the webinar funnel, we also created a comprehensive newsletter funnel. This involved designing engaging email templates, developing compelling content, and setting up automated sequences to nurture leads from the moment they registered for the webinar. The goal was to keep Vanessa’s audience engaged and provide them with valuable insights and updates, ultimately leading to higher retention and conversion rates.

Final Result

The redesigned webinar registration page achieved an impressive 40% conversion rate, significantly contributing to a seven-figure launch for Vanessa Lau's business.

Simultaneously, the newsletter funnel kept leads engaged, ensuring consistent communication and providing value, which further boosted conversions and customer loyalty. Together, these efforts not only enhanced her registration process but also set a new standard for her marketing strategy, proving the effectiveness of a well-integrated funnel approach.

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