Testimonial
Elevating Nicole McDonough’s Brand: A Complete Website Overhaul
Nicole McDonough is a professional coach working with school leaders to help them achieve their potential and improve their institutions. Her business focuses on providing personalized coaching and strategic support to educational leaders.
Challenge & Solution
Before hiring Felicia, Nicole’s brand felt careless and haphazard. She was not marketing to her full potential and was constantly worried about the impression her website made. The idea of rebuilding and rebranding felt daunting and overwhelming, leaving her procrastinating on making the necessary changes. As she started working with school leaders, it became clear that her current website would no longer suffice; it lacked the professionalism, cleanliness, and power needed to inspire trust and investment in her coaching services.
Felicia was brought on board to completely redesign Nicole’s brand and website. Understanding Nicole’s fears of a cookie-cutter approach that wouldn’t reflect her unique style, Felicia took the time to truly listen to Nicole’s vision and goals. She aimed to capture Nicole’s playful yet professional style, creating a brand and website that were both inviting and authoritative.
Felicia chose to design a website that was professional and clean, while still reflecting Nicole's personality. The redesign included a cohesive copy design, a vibrant color palette, carefully selected photos, and engaging graphics. Felicia's approach ensured that every element of the new website was tailored to Nicole's brand and resonated with her target audience, especially school leaders.
Final Result
Nicole’s new website is a testament to her brand’s transformation. It now looks professional, clean, and powerful, perfectly aligning with her coaching services. The website not only reflects Nicole’s unique style but also conveys the trust and professionalism needed to attract and retain clients.
Nicole was thrilled with the outcome, noting that everyone who saw her new site remarked on its professionalism and how well it represented her. Her favorite part of the project was seeing all the elements come together to create a site that was clean, exciting, and enticing. Nicole's biggest fear—that the redesign would not capture her unique style—did not come true. Instead, Felicia delivered a website that far exceeded Nicole's expectations, making her proud to share it with anyone interested in her services. Nicole now feels confident in her online presence and highly recommends Felicia for her warm, fast, results-oriented, and professional approach.
Category:
Websites, Funnels
Software:
FG Funnels
Service:
DESIGN & DEVELOPMENT
Client:
