Testimonial
Transforming Courtney Rowsell’s Online Presence From Stagnation to Speaking Engagements
Courtney Rowsell is a seasoned wellness professional with over 16 years of experience, dedicated to helping clients achieve their health and wellness goals through personalized coaching and fitness programs. Despite her expertise, Courtney felt her online presence did not reflect the maturity and professionalism of her business.
Challenge & Solution
Courtney's website was outdated, visually unappealing, and did not represent the maturity and growth of her business. Her sales page for her signature programs and her membership site for her community needed a significant update to effectively convert potential clients and engage her audience.
Swanked undertook a comprehensive redesign of Courtney’s website and brand identity. Key elements of the solution included:
- Professional Branding: Swanked created a cohesive brand identity that reflected Courtney’s maturity and professionalism. This involved updating her brand colors, fonts, and graphics to align with her vision.
- Website Redesign: The website was completely overhauled to present a polished, professional look. This included designing visually appealing graphics, updating the layout, and ensuring the site was user-friendly.
- Clarity and Focus: Felicia’s method involved understanding Courtney’s business goals and target audience. She focused on capturing Courtney’s essence and translating it into a compelling visual and functional online presence.
- Streamlined Process: Felicia made the redesign process efficient and stress-free for Courtney by being clear and to the point about what was needed, minimizing the workload on Courtney’s part.
- Membership Site Redesign: The community site was revamped to be more user-friendly, visually appealing, and cohesive with the overall brand. This included improving the onboarding process, automating communications, and enhancing the member experience.
- Holistic Strategy: Felicia’s method involved understanding Courtney’s business goals and target audience. She focused on capturing Courtney’s essence and translating it into a compelling visual and functional online presence.
Final Result
The transformation of Courtney Rowsell’s brand, website, sales funnels, and membership site yielded significant improvements in both visibility and business outcomes. The new website and cohesive brand identity helped elevate Courtney’s professional image, making her proud to share her online presence.
Courtney described her experience: “Instantly, when I posted that the site was live, the feedback from my customers and followers was that they were so impressed. They said it looks all grown up. Within the first two hours, I converted a new coaching client, and within four hours, I had two speaking engagements.”
The revamped sales funnels and membership site improved user experience and member retention. Automated processes reduced administrative workload, allowing Courtney to focus more on engaging with her members. The cohesive and visually appealing site enhanced member satisfaction and loyalty.
The transformation of Courtney Rowsell’s brand, website, sales funnels, and membership site yielded significant improvements in both visibility and business outcomes. The new website and cohesive brand identity helped elevate Courtney’s professional image, making her proud to share her online presence.
The transformation of Courtney Rowsell’s brand, website, sales funnels, and membership site yielded significant improvements in both visibility and business outcomes. The new website and cohesive brand identity helped elevate Courtney’s professional image, making her proud to share her online presence.
Category:
Branding, Website, Membership Site, Funnels
Software:
WORDPRESS
Service:
STRATEGY, DESIGN, DEVELOPMENT
Client: