Testimonial
Earning Like a Business: Transforming Concita Thomas’s Complete Brand Makeover
Concita Thomas is a food and fitness strategist dedicated to helping women over 40 achieve sustainable weight loss. Her approach focuses on easy-to-stick-to food and fitness strategies that deliver lasting results without disrupting her clients' lives.
Challenge & Solution
Before working with Swanked, Concita's brand, website, sales page, and membership site lacked the professional polish needed to reflect her expertise. Her visuals, created with PowerPoint, were not effectively communicating her brand's value and were hindering her visibility and engagement. Additionally, her sales page for her signature group coaching program and her membership site, Great Shape Fit Club, were not effectively converting potential clients.
Felicia Chanel of Swanked undertook a comprehensive redesign of Concita’s brand identity, website, sales page, and membership site. Key elements of the solution included:
- Professional Branding: Swanked created a cohesive brand identity that truly represented Concita’s professional and approachable style. This involved choosing appropriate brand colors, fonts, and graphics that conveyed the right message.
- Website Redesign: The website was completely overhauled to present a polished, professional look. This included designing visually appealing graphics, updating the layout, and ensuring the site was user-friendly.
- Sales Page Optimization: Felicia focused on small but significant details to elevate the appearance and functionality of the sales page, ensuring it effectively communicated the value of Concita’s program and addressed potential clients’ hesitations.
- Membership Site Redesign: The Great Shape Fit Club site was revamped to be more user-friendly, visually appealing, and cohesive with the overall brand. This included improving the onboarding process, automating communications, and enhancing the member experience.
- Holistic Strategy: Felicia’s method involved understanding Concita’s business goals and target audience. She focused on capturing Concita’s essence and translating it into a compelling visual and functional online presence.
Final Result
The transformation of Concita Thomas’s brand, website, sales page, and membership site yielded significant improvements in both visibility and business outcomes. The newly designed website and cohesive brand identity helped elevate Concita’s professional image, making her proud to share her online presence.
With the new, polished visuals, Concita experienced increased visibility and engagement. Her content started getting more shares and her website traffic grew substantially. The professional appearance of her website also led to higher opt-in rates and increased sign-ups, as potential clients felt more confident and compelled to engage with her brand.
The revamped sales page achieved impressive results, with clients experiencing less hesitation and asking fewer questions before purchasing. This transformation led to a more seamless and confident buying decision process for her clients.
Concita’s experience working with Felicia and the Swanked team was overwhelmingly positive. She appreciated the comprehensive and attentive approach, which ensured every aspect of the project was aligned with her business goals. The process was smooth and efficient, and Concita felt involved and assured throughout. She now has "website pride" and feels confident that her online presence accurately represents her expertise and dedication to her clients.
Category:
Branding, Website, Membership Site, Funnels
Software:
WORDPRESS
Service:
STRATEGY, DESIGN, DEVELOPMENT
Client: