Testimonial
Revamping the Website and Membership Site for Seamless Operations
BlastFitness, founded by Lana, is a fitness membership site offering a variety of resources, challenges, and personalized support to its members. The platform aims to provide a comprehensive fitness journey, helping individuals achieve their health and fitness goals through structured programs and a supportive community.
Challenge & Solution
Before hiring Swanked Creative, both the main website and the membership site of BlastFitness.ca were disorganized and visually unappealing. Managing the membership site was labor-intensive, causing stress for Lana as she struggled with a cumbersome sign-up process and a lack of automation. The site’s appearance and functionality did not reflect the quality of content offered, making it difficult for Lana to confidently promote her services.
Swanked Creative undertook a comprehensive redesign of both the main website and the membership site. The goal was to create a cohesive, visually appealing, and highly functional online presence that would streamline operations and enhance user experience. Key elements of the solution included:
- Website Redesign: Overhauling the main website to ensure it was professional, attractive, and aligned with Lana’s brand identity. This included updating the site’s design, layout, and navigation to improve user experience and engagement.
- Membership Site Redesign: Revamping the membership site to make it clean, clear, and user-friendly. This included redesigning the site’s interface, integrating brand colors and graphics, and ensuring a seamless user experience.
- Automation: Implementing automated email sequences for new member onboarding, including welcome emails, password distribution, and a welcome video.
- Process Optimization: Creating a seamless flow for new members, guiding them on where to focus and how to utilize the resources available.
- Holistic Approach: Combining design, email marketing, backend setup, and sales funnel strategies to ensure all elements worked together cohesively.
Final Result
The comprehensive redesign of both the main website and the membership site for BlastFitness.ca resulted in a significant transformation. The new sites now exude professionalism and visual appeal, perfectly aligned with Lana's brand vision. The updated design and user-friendly layout have made the site much more engaging and attractive to visitors, reflecting the high-quality content and services offered by BlastFitness.ca. This has boosted Lana’s confidence, making her proud to promote her online presence.
Automation played a crucial role in streamlining operations. The new system efficiently manages the onboarding process for new members, including automated welcome emails, password distribution, and a personalized welcome video. This automation has drastically reduced Lana's workload, freeing up her time to focus on engaging with her members rather than being bogged down by administrative tasks. Members now experience a smooth, guided onboarding process, knowing exactly where to find resources and how to get started, which has improved overall satisfaction.
The redesign also led to notable revenue growth. The enhanced functionality and professional appearance of the sites attracted 18 new members at nearly double the previous price. This influx of new members, coupled with the increased pricing, resulted in a significant boost in revenue, validating the effectiveness of the redesign and automation efforts.
Beyond the tangible improvements, the project brought about a renewed sense of personal satisfaction for Lana. She now feels a deep sense of pride in her website and membership site, eager to share them with potential members and partners. The professional and aesthetically pleasing design truly reflects her knowledge and taste, enhancing her brand's credibility and appeal.
Overall, the project has been a resounding success, providing Lana with a streamlined, efficient, and visually appealing online presence that supports her business goals and allows her to focus on what she loves—helping her members achieve their fitness goals.
Category:
Website, Membership Site, Funnels
Software:
WORDPRESS
Service:
STRATEGY, DESIGN, DEVELOPMENT, SYSTEMS & AUTOMATIONS
Client:
